Why the Right Listing Company Matters

Posted by arhome realty on Friday, July 31st, 2020 at 8:48am.

Did you know? According to the most recent  National Association of REALTORS® Profile of Home Buyers and Sellers study, Realtor®-listed homes have sold on average for 40% more money than For Sale By Owner homes.

How you go about selling your property can really impact how much money ends up in your pocket when all is said and done. Things like marketing price, time on the market, and staging can have a tremendous effect on how much you sell your property for.

For example: if you were to market your home at a too high price, you will likely not see a lot of activity because surrounding homes at similar price points will have better features and options. This will cause market time to run on the clock, and precious sale time to slip away. In the end, you will be left with a digital record of how long and how many times your home has been on the market (it never goes away!), raising buyer suspicions; a record that your price was lowered, and how many times, further strengthening a buyer's negotiating power; and lost time on your home sale, which is costly in the end. 

A home will sell at "market value" - how it compares to other homes. That's why what you do to price, market, and prepare the home for sale the (the right way) will have an impact on actually increasing your home's market value.

Get it right the first time.

In a digital age where everything goes into a permanent record, it's more important that ever make sure your property's "market debut" is done right. When your home hits the market the first time, it really needs to have everything right the first time...you can never undo that.

That means you have to make sure you list with the right professional. How do you choose? 

Here's a checklist of what to look for when listing your property with a professional.

  • The right price.

    Obtain a professional a comparable market analysis for your home and to determine the most appropriate and effective marketing price. Our market analysis takes into account the most recent sales data in your immediate area, and includes competing properties that are still on the market. The marketing price is not necessarily your final sale price; it's important to get it right to get the right traffic.

  • The right marketing.

    First, make sure you get real estate sale-specific home staging advice so that every buyer sees your home in the best way possible. We'll advertise your home through a variety of methods, beyond just MLS® listings. Most importantly, we'll make sure your home has an exceptional online presence, with high quality photo tours and individual pages on all major real estate sites. 

    Since every home is unique, arhome realty will create a custom marketing plan that will be the most effective and efficient for your specific property. This saves our clients money, so that you don't have to pay for something that will not be useful to marketing your specific property.

  • The right management.

    Hiring a professional means you should be stress-free when it comes to scheduling your showings and taking care of all communications. You should be notified of every showing, and get buyer feedback reports so you can stay informed on what buyers are saying about their experience in your home. At arhome, we do all of that, and manage showings conveniently to meet your schedule 7 days a week.

  • Peace of mind.

    Beyond the professional work, you should feel comfortable and cared for — your real estate agent should be with you you every step of the way! Make sure you are counseled through understanding contract contingencies and the transaction process, so you stay informed the entire time and make educated decisions regarding your sale.  Decisions are yours, but you should always know exactly what they mean. As your professionals, we'll oversee all of this and all required paperwork related to the sale.

  • An awesome deal.

    A good "deal" needs to be a whole package of money-saving terms. It means (1) your property is prepared to sell for a high price and (2) your commission costs are specifically tailored to your property's needs (2) your agent's negotiating skills are ready to know when to make what move to finalize a strong sale price for you.

    At arhome, we specialize in efficient, high-tech and streamlined service. We price, prepare, stage, and market your property for the highest sale price. We don't do the same thing for every property — our customized marketing plans ensuring you're never paying for something that isn't designed to help your specific property sell. And when you start to get offers, we'll represent you during the negotiating process and ensure that you get the best possible price and favorable closing terms. We have agents ready to assist in your local market — let our expertise and careful planning maximize your profits.


arhome realty takes a fresh, top tech and customized marketing approach to your home sale. But more than that, we go above and beyond with our expert staging and review to prepare your home for its absolute top-dollar sale — because we understand that, although good marketing will bring people into the home, inside the home is where the magic needs to happen. Both done right make a huge difference in your earnings. 

To find out what we can do for you, ask for a free home evaluation. We're here to help.

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